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Digital Stereoscopic 3D commercial (India’s first) to be executed from concept to exhibition in 9 days.

Whirlpool 3D commercial

Project details:

  1. Project: Whirlpool 3D Commercial
  2. Client: Whirlpool
  3. Product: Whirlpool Proton 3door refrigerator

People Behind:

  1. Senior Brand Manager: Neelima Burra (Client)
  2. Agency: Draft FCB Ulka – Delhi
  3. GM Draft FCB Ulka: P.Shridhar Iyer
  4. Creative: Mukesh Kumar
  5. Production house: Tellywise
  6. 3D Team: Media Renewal Trust
  7. Producer: Bindu Akash (Tellywise)
  8. Director: Shiva (Tellywise)
  9. DOP: Rathinavel
  10. Art Director: Kiran
  11. 3D Technical Head: Jijo Punnoose (Director of India’s first 3D film “My Dear kuttichattan”)
  12. 3D Stereographer: Nambiyathiri
  13. 3D Stills: Jainul Abdeen
  14. DIT / 3D Encoding & Playback: G.Balaji
  15. Post Production: Red Post
  16. Online: Nawaz (Red Post)
  17. CG: Shafi (Red Post)
  18. MRT Team: Tony Adrial, Jai Sankar, Kamaldas, Santosh, Abinandhan, Preethi

Equipments used:

  1. Camera: Two Red ONE
  2. Genlock: Black Magic Sync Generator Mini Converter
  3. 3D Rig: Custom made MRT 3D Rig
  4. Rig Type: Beam Splitter (side by side)
  5. Converters: AJA HI5 (HDSDI to HDMI converter)
  6. Projectors: QUBE E-Cinema HD Projectors (2 Nos.) [For Live 3D] / Optima 720 HD Projectors (2 Nos.) [ For Stereographer]

Camera specs:

  1. Software version: build 21.4.1
  2. Resolution: 4K 2:1
  3. Frame guide: 16:9
  4. Frame Rate: 24 fps
  5. Connectivity: USB (Master / Slave) [ Between Two Red One] / XLR (Jam Sync) [ One camera TC out to Other Camera]

Hardware Used:

  1. Computer: MacPro 2.66 GHz, 8 GB RAM, 3 TB HDD / MacPro 2.53 GHz, 3 GB RAM, 2 TB HDD / MacBook Pro 15″ 2.4GHz, 2 GB RAM, 320 GB HDD
  2. Display: 24″ Apple Cinema Display (2 Nos.)
  3. Converter: Matrox Triple Head 2 Go (2 Nos.) [side by side projection]

Software Used:

  1. Operating System: Mac OS 10.6.2, Win XP & Win XP (64 bit)
  2. Edit: Avid Media Composer 4.0.5
  3. Compositing: Adobe After Effects CS4
  4. 3D Convergence: Adobe After Effects CS4
  5. 3D: Autodesk Softimage
  6. Online: Avid DS Nitris
  7. File Type: R3D / DPX Linear

Final Delivery:

  1. Resolution: 720p 24fps (HD delivery) / 1080p 24fps (digital cinema delivery)
  2. 3D format: side by side
  3. Location: Atlantis Hotel, Dubai
  4. Projectors: Christie 1080i Projectors (2 Nos) [Linear Polarized]
  5. Silver Screen: 40 feet

3D Stereoscopic:

  1. Type: Passive
  2. Polarizer: Linear Polarizer
  3. Glass: Linear Polarizer

From Idea to Exhibition Timeline:

  1. Day1: [23 Feb,2010] Conceptualization
  2. Day5: [25 Feb,2010] Test Shoot
  3. Day6: [26 Feb,2010] Commercial Shoot Day
  4. Day7: [27 Feb,2010] Edit
  5. Day8: [28 Feb,2010] Compositing & 3D Animation
  6. Day9: [1 Mar, 2010] Online
  7. Day11: [3 Mar,2010] Exhibition

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